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Agenda

8:00 – 8:30 am – Registration and Networking Breakfast

8:30 – 8:45 am – Welcome and Opening Remarks

CME Chairman’s Message | Jonathan Fitzgarrald, Chief Marketing Officer, Greenberg Glusker, 2013 CME Committee Chair and 2013 LMA-LA Immediate Past President

LMA-LA President’s Remarks | Justin Portaz, Head of Global Business Development, Jenner & Block and 2013 LMA-LA President

Conference Overview | David Fish, Business Development & Communications Manager, Jones Day, 2013 CME Committee Member and Past LMA-LA Board Member

8:45 – 9:30 am – Keynote | Generational Marketing

Jeanniey Mullen, Founder, YellowBean LLC

9:30 – 9:45 am – Networking Break

Sponsored by:

Blattel

9:45 – 10:50 am – Trending Now | Session Lead:  Cheryl Bame, President, Bame Public Relations and Past LMA-LA President (2004)

 9:50 – 10:05 am – Project Management

Tim Corcoran, Corcoran Consulting Group LLC and 2014 LMA President

10:05 – 10:20 am – Chief Content Conductor: The New Role for Marketers

Adam Stock, Chief Marketing Officer, Allen Matkins and 2013 Bay Area LMA President

10:20 – 10:35 am – An Inconvenient Truth: Acknowledging the Value of Planning & Metrics

Keith Maziarek, Senior Project Manager, Pricing & Strategic Initiatives, DLA Piper

10:35 – 10:50 am – The Lawyer Bubble

Steven Harper, Adjunct Professor, Northwestern University School of Law

10:50 – 11:55 am – Cross Collaborations that Work | Session Lead: Tiffany Truffo, Director of Marketing, Mitchell Silberberg & Knupp and 2013 LMA-LA Board Member

10:55 – 11:10 am – Breaking Through Stasis: Leadership and Strategy Lessons From the Green Idea House

Robert Fortunato, President, ForStrategy Consulting, Inc. and Past LMA-LA President (2005)

11:10 – 11:25 am – Client Feedback as Competitive Intelligence

Jill S. Weber, Chief Business Development Officer, Leonard, Street and Deinard

11:25 – 11:40 am – A Successful Marriage: Marketing & IT Working Together

Jennifer Whittier, Chief Relationship Officer, Cole Valley Software
Sam Shipley, Chief Information Officer, Cole Valley Software

11:40 – 11:55 am – How I Learned to Put Down My iDevice and Start Paying Attention

Nat Slavin, Co-Founder, Wicker Park Group and Past LMA President (2007)

Noon to 1:00 pm – Networking Lunch

Sponsored by:

mocktail

 1:00 – 2:05 pm – Developing You & Selling the Idea | Session Lead: Vickie Spang, Chief Marketing Officer, Sheppard Mullin

1:05 – 1:20 pm – Stop Being a Sherpa and Start Being a Guide: How to Coach Lawyers to Sell

Craig Brown, Principal, LawVision

1:20 – 1:35 pm – How to Motivate Reluctant Lawyers

David Ackert, Founder, The Ackert Advisory

1:35 – 1:50 pm – Holding a Whistle Does Not Make You A Coach

Darryl Cross, Vice President of Performance Development, LexisNexis and 2013 LMA Virginias Board Member

1:50 – 2:05 pm – Yes You Can Negotiate: How Negotiation Skills Can Make Your Job Easier

Lee Jay Berman, Mediator, PMA Dispute Resolution

2:05 – 3:15 pm – Tools For Success | Session Lead: Jillion Weisberg, Director of Sales and Account Management, Thomson Reuters

2:10 – 2:25 pm – Merchandising Your Content: Inspirations from the Retail World

Jen Bullett, Managing Director of Marketing, One North Interactive

2:25 – 2:40 pm – Storytelling: Break Away From the Pack with Compelling Anecdotes

Deborah Shames, Co-Founder, Eloqui
David Booth, Co-Founder, Eloqui

2:40 – 2:55 pm – Law Firm Practice-Area Webpages Are Awful; Here’s How To Fix Them

Robert Algeri, Partner, Great Jakes Marketing Company and 2013 New York LMA Board Member

2:55 – 3:10 pm – Building Your Equity in the Organization

Allen Fuqua, Chief Marketing Officer, Winstead PC

3:15 – 3:30 pm – Networking Break

Sponsored by:

WickerPark

3:30 – 4:30 pm – The Legal Mocktail™

Catherine Alman MacDonagh, CEO & Co-Founder, Legal Lean Sigma Institute and 2013 LMA Board Member

Robert Montafia, Principal, Roberta Montafia Consulting and Past LMA President (2002)

4:30 – 4:45 pm – Closing Remarks

Lauren Daitch, Director of Marketing and Communications, Irell & Manella and 2013 LMA-LA Board Member

Marie Hsing, Senior Marketing and Business Development Manager, Allen Matkins and 2014 LMA-LA President

4:45 – 6:00 pm – Cocktail Reception and Big Board of Prizes

Sponsored by:

1North&Salesforce

 

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